ONLINE PRIVACY POLICY

Updated: 03/25/26

This Online Privacy Policy applies to this Alliance Capital website and any Alliance Capital affiliate or subsidiary online interface that links to this Policy.

The terms “Alliance Capital,” “we,” “us,” or “our” refer to Alliance Capital.

This Policy explains how we collect, use, and share information from or about you, including how information may be used for advertising and communications purposes.


General Information

For visitors to this Site, we use and share information in accordance with the Alliance Capital Privacy Policy.

Additional information may be found in the Disclosures and Policies section in the footer of our website. By using this Site, you agree to the terms of this Policy.


What Information Do We Collect?

We collect both:

  • Personally Identifiable Information (PII)
  • Non-Identifiable Information

Personally Identifiable Information

This may include:

  • Name
  • Address (mailing and email)
  • Phone number
  • Business and financial information related to financing applications

How Do We Use Personal Information?

We may use information to:

  • Respond to inquiries
  • Process applications and assess eligibility
  • Provide account and service updates
  • Deliver marketing communications
  • Improve our services and website
  • Detect and prevent fraud
  • Comply with legal requirements

How Is Personal Information Shared?

We may share information as permitted by law.

We do not share SMS consent or phone numbers with third parties or affiliates for marketing purposes.


Non-Identifiable Information

This includes:

  • Browser type
  • Pages visited
  • Time spent on site
  • Device data
  • Cookie data

How We Collect & Use This Information

We use cookies, device data, tracking technologies, and IP addresses to improve functionality, security, and marketing effectiveness.


Advertising

We may use general user data for:

  • Relationship-based advertising
  • Behavioral advertising
  • Third-party advertising

Advertising Preferences

You may opt out of targeted advertising.
To stop marketing emails, use the unsubscribe link or call 877-406-3222.


Social Media

Content shared on social media platforms is subject to those platforms’ privacy policies.


Security

We use industry-standard safeguards to protect your information.


Third-Party Services

We are not responsible for third-party websites or financial aggregation services you choose to use.


Maintaining Information

To update your information, call 877-406-3222.


Children’s Privacy

This Site is not intended for individuals under 13.


Policy Updates

This Policy may be updated at any time. Continued use of the Site constitutes acceptance.


Contact Us

Alliance Capital
Phone: 877-406-3222


SMS Privacy & Data Protection

Alliance Capital values the privacy of your communications and is committed to safeguarding your SMS contact and content data. We do not sell or share SMS contact or content data with third parties or affiliates for marketing purposes.

Information We Collect

  • Phone number
  • Message content
  • Communication history

How We Use SMS Data

  • Respond to inquiries
  • Provide customer support
  • Send account-related updates

We do not use SMS data for any other purpose without your consent.


Protection of SMS Data

We use industry-standard security measures to protect SMS data.


Disclosure of SMS Data

We do not disclose SMS data unless:

  • Required by law
  • Necessary to protect rights or safety

Your Rights

You may request access, correction, or deletion of your SMS data by calling 877-406-3222.


Data Retention

We retain data as required by law, including up to six (6) years where applicable.


Updates

This section may be updated at any time.


SMS Terms & Conditions

By opting in to receive SMS messages from Alliance Capital, you agree to the following:

1. Consent

Phone numbers will not be shared with third parties or affiliates for marketing purposes.


2. Types of Messages

You may receive messages related to:

  • Customer support
  • Application updates
  • Account notifications
  • Service follow-ups

3. Message Frequency

Message frequency may vary.


4. Fees

Message and data rates may apply.


5. Opt-In Methods

You may opt in via:

  • Verbal consent
  • Online forms
  • Written or electronic agreement

6. Opt-Out

Reply STOP to opt out or call 877-406-3222.


7. Help

Reply HELP or contact 877-406-3222.


8. Additional Options

You may choose not to opt in to SMS communications.


9. Disclosures

  • Message & data rates may apply
  • Reply STOP to opt out
  • Reply HELP for support
  • Message frequency may vary